mktbox
Tools
Guides
Add to Chrome
Extension
Engagement rate calculator
Platform
Instagram
TikTok
LinkedIn
Facebook
X
YouTube
Calculate it
By followers
By reach
The usual way to compare accounts. Works with numbers anyone can see.
Your numbers
Followers
Number of posts
Add totals for several posts to get the average
Likes
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Shares
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Guides
How to calculate engagement rate (with benchmarks)
The engagement rate formulas for Instagram, TikTok, LinkedIn, Facebook, X and YouTube, what a good rate is in 2025, and a free calculator.
3 min read